During our stay in Prague, we discovered a small sneaker shop called Botas 66. I found the story behind these shoes to be fascinating, and wanted to share it with you! The brand was started only in 2008, but has a history that goes back much further. Botas 66 was created originally as a school project by designers Jan Kloss and Jakub Korouš.
The brand is a sub-label based on the classic brand Botana (which later turned into Botas), which was established in 1949 and was one of the only sport shoe brand available in the Czech Republic (Czechia) while under communist regime. After the revolution in 1989 consumers forgot about the Botas brand and moved onto more western brands which offered a huge variety of style options – something they had been deprived of for years. I should note that the brand did remain popular among athletes, but was no longer regarded as a lifestyle shoe by normal consumers.
Fast forward to 2007, 18 years after the Velvet Revolution, and you will find a younger generation of Czech citizens who did not experience the country under communism. Designers Kloss and Korouš, then students at the Prague School of Design, picked Botas as their school project. They wanted to recreate a brand that already existed, and the result was so well executed, that Botas decided to produce some of the designs as a new line – Botas 66.
Piet and I went to the Botas 66 concept store in the center of Prague and fell in love! Photos the unboxing are of a pair that Piet purchased called “New School” from the Botas 66 “Classic” line. Next time we find ourselves in Prague I will definitely buy myself a pair as well!